{
  "family": "common-ground",
  "checked": "2026-10-09",
  "scope": "A selected pilot, not an exhaustive policy platform. Survey findings describe the sampled population and the stated question, not all Americans or every version of a proposal.",
  "id": "deepfake-labels",
  "metaTitle": "Deepfake labels: support & bill status | America.co",
  "title": "Do Americans support labels on AI deepfakes?",
  "description": "See the dated polling, what the AI Labeling Act of 2026 would require, and why a content label is not proof that a claim is true.",
  "answer": "This national survey found broad support for disclosure. The related S. 4915 AI Labeling Act of 2026 remained an introduced proposal in the official record checked October 9, with a June 24 referral to the Senate Commerce Committee.",
  "category": "AI and information trust",
  "poll": {
    "label": "PPC national Q75",
    "period": "2026-02-11 / 2026-02-26",
    "population": "U.S. adults; weighted opt-in panels; total n=2,509; four-fifths modules n=1,991–2,020 (question-specific n unreported).",
    "questionSummary": "Labels on publicly distributed deepfake images or videos.",
    "national": 86,
    "republican": 89,
    "democrat": 88,
    "independent": 76,
    "sourceUrl": "https://publicconsultation.org/wp-content/uploads/2026/06/Common-Ground-National-Questionnaire-2026.pdf#page=20"
  },
  "facts": [
    {
      "label": "Related proposal",
      "value": "S. 4915, AI Labeling Act of 2026",
      "sourceUrl": "https://www.congress.gov/bill/119th-congress/senate-bill/4915"
    },
    {
      "label": "Latest recorded action",
      "value": "June 24, 2026: referred to Senate Commerce, Science, and Transportation",
      "sourceUrl": "https://www.govinfo.gov/bulkdata/BILLSTATUS/119/s/BILLSTATUS-119s4915.xml"
    },
    {
      "label": "Design in the introduced text",
      "value": "Visible disclosure plus machine-readable provenance for covered content",
      "sourceUrl": "https://www.govinfo.gov/content/pkg/BILLS-119s4915is/html/BILLS-119s4915is.htm"
    }
  ],
  "sections": [
    {
      "heading": "The missing distinction: origin versus truth",
      "paragraphs": [
        "A label can tell you something about how a file was made. It cannot certify every factual claim in it. A genuine recording can still be misleading, and a disclosed synthetic illustration can accompany accurate reporting."
      ],
      "sourceUrls": []
    },
    {
      "heading": "What the related bill would cover",
      "paragraphs": [
        "S. 4915 addresses covered synthetic images, video and audio. Its requirements include visible and embedded disclosures, obligations for covered platforms, and a standards process. Read its definitions and exceptions rather than assuming all AI uses have the same treatment."
      ],
      "sourceUrls": [
        "https://www.govinfo.gov/content/pkg/BILLS-119s4915is/html/BILLS-119s4915is.htm"
      ]
    },
    {
      "heading": "How to judge a labeling system",
      "paragraphs": [
        "Look for labels that survive reposting, clear error correction, and accessible disclosure. Ask how the system handles a genuine file falsely accused of being synthetic. These are evaluation questions, not claims that a proposed system already works."
      ],
      "sourceUrls": []
    }
  ],
  "steps": [
    "Find the original publisher and full context.",
    "Check disclosure and provenance without treating absence of a label as proof.",
    "Compare a labeling proposal’s definitions, platform coverage and remedies."
  ],
  "caution": "The poll is not an evaluation of detection accuracy or an endorsement of every provision in S. 4915. This record is not a complete survey of existing state or federal AI laws.",
  "sources": [
    {
      "title": "PPC AI polling release and survey dates",
      "url": "https://publicconsultation.org/united-states/cg2026-ai/",
      "asOf": "2026-10-09"
    },
    {
      "title": "PPC questionnaire, Q75",
      "url": "https://publicconsultation.org/wp-content/uploads/2026/06/Common-Ground-National-Questionnaire-2026.pdf",
      "asOf": "2026-10-09"
    },
    {
      "title": "Official S. 4915 action record",
      "url": "https://www.govinfo.gov/bulkdata/BILLSTATUS/119/s/BILLSTATUS-119s4915.xml",
      "asOf": "2026-10-09"
    },
    {
      "title": "S. 4915 introduced text",
      "url": "https://www.govinfo.gov/content/pkg/BILLS-119s4915is/html/BILLS-119s4915is.htm",
      "asOf": "2026-10-09"
    }
  ],
  "related": [
    {
      "label": "How to track congressional votes",
      "url": "/learn/how-to-track-congressional-votes"
    },
    {
      "label": "Public resource desk",
      "url": "/resources"
    },
    {
      "label": "America AI Council",
      "url": "/ai-council"
    }
  ],
  "faq": [
    [
      "Would a deepfake label establish whether the message is true?",
      "No. Content origin and factual accuracy are separate questions."
    ],
    [
      "Is S. 4915 already law?",
      "The October 9, 2026 official record checked here shows introduction and committee referral, not enactment."
    ]
  ],
  "route": "/common-ground/deepfake-labels",
  "file": "common-ground/deepfake-labels.html"
}